How to Fix AdSense Ad Serving Limits the right way

Last Updated on October 1st, 2021 by Codevo
adsense ad monetization limit

Ads serving limits has been an agony most AdSense publishers face when they get fraudulent or bad ads experiences on their websites.

Google AdSense (other Ads Networks) has been fighting invalid traffic and ad clicks for years to protect both the advertiser and publisher from bad ads experiences.

If you have a website or blog then there is a great chance that you have monetized your content with Google AdSense.

Ad serving limits warning email notification is something that you wouldn't want to wake up one morning to see within your emails.

Read the full article to know how I got the limit on my account and followed many YouTube videos and articles telling me to remove my site from AdSense and delete all ads units.

ads serving limit email

Having your ads limited on your google AdSense account can be a nightmare and also expensive after all the months of hard work.

In this article, I'll help you understand what the warning means and the appropriate measures to take in order to fix and prevent the limit.

You can use the quick guides below to skip to any particular section you are interested in.

What is AdSense ad serving limit?

Ad serving limit is a temporary restriction to the number of ads your Google AdSense account can show.

It is a new algorithm Google has introduced to constantly inspect every Google AdSense publishers website for fraudulent or bad ads experiences.

In previous years, whenever there is a policy violation or fraudulent activities on your website, Google would disable or ban the AdSense account associated with that website.

As a result, many publishers were looking and running to other alternatives(, ezoic, Monumetric, PropellerAds, and more) which greatly affected Google.

This ads restriction usually temporary last for 30 days but this can take longer in certain circumstances depending on the amount of traffic your website gets.

Google has a team purposely trained to monitor your traffic or ads clicks within this 30 days of reviewing.

Types of ads Serving Limits

At the time of writing two ads serving limits exist.

Invalid Traffic: with invalid traffic, your account will be limited because Google’s Algorithm systems have detected some invalid traffic concerns that may be inflating publishers' earnings.

Again, the AdSense team will automatically review and update the limit as they find more information on your traffic quality.

Below are some fraudulent activities that lead to ads serving limit

  1. Buying traffic for your website.
  2. Getting high traffic from Facebook ads.
  3. Getting high traffic from YouTube
  4. Getting high traffic from Pinterest
  5. Encouraging your social media followers to click on your ads
  6. Clicking your own ads on your IP
  7. Increasing your ads impressions yourself.
  8. Visiting your website to view ads frequently
  9. A sudden increase in website traffic.

Account being assessed: When this limit happens, the AdSense team will monitor your traffic quality for some period.

Normally this might take a while for limits to be removed. The team will automatically review and update the limit as they get more information about the quality of your traffic.

To see the type of policy violation on your AdSense account, click on the account tab then select policy centre.

adsense policy center

Why does Google limit ad serving?

What Google wants is organic traffic that is visitors from search results.

When you are new to blogging you may not get organic traffic but rather traffic from social media.

Most of us when we first start blogging the only traffic we get is from our social media promotion.

The rule is you can get as many visitors from your social media to your website but the clicks must be genuine.

Clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by AdSense Program policies.

When you don't get organic traffic to your website, Google places an ad serving limit on your account.

This is one of the major reasons why Google places ad serving limits on websites.

Please always check your google AdSense policy for updates. In accordance with the Terms and Conditions, it is your responsibility to keep up to date and adhere to the AdSense policy.

What to do when your ad serving is limited

If there is an ad serving limit on your account. On your policy center on Google AdSense account, AdSense will list the type of policy you have violated.

Most publishers wait for Google to lift the limit from their accounts. I know you have watched a lot of videos telling you to remove your site and all the ads units from AdSense.

Also, they tell you to remove all the ads code from your website.

Well, I tried it and it worked but once you add your URL to AdSense again they will place the same ban on your account.

On August the 1st, I got the limit email.

first date of adsense limit

I decided to google for it because I didn't know what it was, then I came across some YouTube videos telling me to remove my site from AdSense.

Yes, the limit was removed but when I added my site again within the first two hours I received another limit email.

second adsense limit warning email

The only way the limit can be removed is when the AdSense team access your traffic quality for some number of days and if they are satisfied and confident that there is no problem they will remove the limit.

What you must do is check your traffic sources and adhere to the AdSense policy.

Also, you must still keep on posting more content to get more traffic so that the AdSense team can get enough data to remove the limit.


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